What a marketing coordinator does
A marketing coordinator turns marketing plans into finished work. They schedule campaigns, prepare and proofread content, update the website, coordinate trade shows and events, work with designers, printers and agencies, and pull together reports on what performed. In a small company the coordinator may be the entire marketing department; in a larger one they support a manager and specialists. Either way, they are the person who makes sure nothing slips between the idea and the launch.
The best coordinators combine organization with good judgement about brand and writing. Finch screens for both. We look at the range of tasks candidates have handled, the tools they used and the quality of the work they produced, and we ask for samples where it helps. We also check how they manage competing deadlines, since coordinators often juggle requests from sales, leadership and outside vendors in the same week.
Typical responsibilities
- Coordinate marketing campaigns, timelines and deliverables across channels
- Write, edit and proofread copy for email, web, brochures and social posts
- Update website content and manage the marketing calendar
- Plan logistics for trade shows, events and sponsorships
- Work with designers, printers, agencies and other vendors
- Compile campaign results and prepare basic performance reports
Qualifications and credentials
- A college diploma or university degree in marketing, communications or a related field is typical
- Some hands-on marketing experience, through a previous role, co-op placement or internship
- Strong writing and proofreading skills in English
- Familiarity with email marketing, content management and social media platforms
- Working knowledge of design tools is often an asset
Who hires a marketing coordinator
- Small and mid-sized businesses building their first marketing function
- Manufacturers and distributors supporting dealer and trade marketing
- Professional services firms such as law, accounting and engineering
- Non-profit organizations and associations
- Real estate developers and property management companies
Where we recruit marketing coordinator candidates
We fill marketing coordinator roles for employers across Toronto and the GTA, including North York, Scarborough, Etobicoke, Vaughan, Markham, Richmond Hill, Mississauga, Brampton, Oakville, Burlington, Oshawa and Pickering, and for employers across Canada. GTA employers can meet us at our North York office by appointment.
What Finch checks before you meet a candidate
- Writing quality, reviewed through samples or a short exercise when appropriate
- Range of tasks handled, from content and email to events and vendor management
- Experience with the platforms your team uses, such as your website or email system
- How they plan and prioritize when several deadlines land at once
Interview questions to ask
- Walk me through a campaign or event you coordinated from start to finish. What could have gone better?
- How do you keep track of deadlines when requests come from several people at once?
- Show me a piece you wrote or edited that you are proud of. What was the goal?