What a web3 marketing manager does
A Web3 marketing manager plans and runs the marketing for a crypto, blockchain or digital asset product. The job usually blends community management on channels such as Discord, Telegram and X with content, partnerships, events, paid campaigns and user education. Because audiences are sceptical and well informed, the manager must earn trust with clear, accurate messaging rather than hype, and measure growth by active users rather than follower counts.
Marketing in this sector also carries regulatory risk. Canadian securities regulators have published guidance on advertising, marketing and social media use by crypto trading platforms, and misleading claims can draw attention under the Competition Act. Major ad platforms also restrict crypto advertising. Finch screens for marketers who work closely with compliance, keep records of approved claims and still produce campaigns that people notice.
Typical responsibilities
- Build the marketing plan across community, content, partnerships, events and paid channels
- Manage community moderators and set standards for public channels
- Write or approve educational content that explains products accurately
- Route campaigns, influencer agreements and product claims through compliance review
- Run launches and conference activity, and report on results
- Measure acquisition, activation and retention, and adjust spending accordingly
Qualifications and credentials
- Marketing experience in crypto, fintech or another regulated consumer sector
- A record of growing an online community or user base, with results they can explain
- Strong writing skills and comfort explaining technical products in plain language
- Working knowledge of Canada's Anti-Spam Legislation and Competition Bureau guidance on influencer disclosure
- Experience with analytics, CRM and attribution tools
Who hires a web3 marketing manager
- Crypto trading platforms and wallet providers
- Blockchain protocols and foundations
- Web3 gaming and digital collectibles companies
- Fintech firms adding digital asset products
Where we recruit web3 marketing manager candidates
We fill web3 marketing manager roles for employers across Toronto and the GTA, including North York, Scarborough, Etobicoke, Vaughan, Markham, Richmond Hill, Mississauga, Brampton, Oakville, Burlington, Oshawa and Pickering, and for employers across Canada. GTA employers can meet us at our North York office by appointment.
What Finch checks before you meet a candidate
- Campaigns they ran, what they measured and what actually changed
- How they handled compliance review, disclosures and claims approval
- Community management experience, including handling a crisis or outage in public
- Writing samples that show accuracy and clarity
- Eligibility to work in Canada and fit with your remote or office arrangement
Interview questions to ask
- Tell me about a campaign that compliance changed before launch. What did you keep, and what did you drop?
- How do you tell the difference between real community growth and inflated numbers?
- Your platform has an outage and your community channels are filling with angry users. What do you do in the first hour?